sam butz


Curly hair is complicated. Taking care of it can get tangly. So instead, we focused on streamlining care, finding ease and delight in the beauty of natural hair.

DevaCurl is a mid-ranged hair product for curly hair designed to minimize frizz and maximize texture.

Often times, taking care of curly hair means multiple products. DevaCurl makes it simple with a simple three step process. The updated identity plays a role in the packaging as it attempts to simplify and streamline the complicated process of taking care of natural curls.

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