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Handmade, fun and fresh

Cookie Cottage is a small, family-owned and operated bakery in Fort Wayne, Indiana. Their cookie recipe is so infamous that only the two store managers know the actual recipe. The logo concept was to create a handmade, fun and fresh identity that correlates with their handmade cookies. 

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Quirky, unique, with a Western twang

Buffalo Exchange is a family-run fashion retailer that buys and resells used clothing. Each store is created with a unique, quirky, and slightly Western twang. The logo redesign was inspired by these core characteristics while playing with hand-crafted letters. 

Visualizing a persona

Whitney is an indie band based out of Chicago with an interesting backstory. After two guys, Max and Julien, both went through rough breakups, they started to create music together. Through the creation of music, they felt they were able to free themselves of their heartbreak through the alternate persona "Whitney." The crossbar of the T serves as a representation of this new persona that brought together two different identities through warm, simple, and earnest music.

Power and defiance of gravity

The feeling of falling is something that is unparalleled and welcome by some. With the redesign of Zero Gravity, a thrill park in Dallas, TX, the goal is to emulate this idea of the power, and defiance, of gravity that can be felt through their rides. 


Simplified curls

DevaCurl is a mid-ranged hair product for curly hair designed to minimize frizz and maximize texture. Often times, taking care of curly hair means multiple products. DevaCurl makes it simple with a simple three step process. The updated identity plays a role in the packaging as it attempts to simplify and streamline the complicated process of taking care of natural curls.