Zero Gravity is a thrill park in Dallas, TX featuring five gravity-defying rides. The concept behind this initiative was to create a futuristic brand identity that serves as a visual representation of each of the rides. This was done through a poster series for three different rides as well as a re-imagination of a gift package including a ticket envelope, drawstring bag, and "involuntary projectile expulsion" bag. The goal was to create a total identity that acknowledges and visualizes the power of gravity through eye-catching visuals. 

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